Digital Marketing and Customer Acquisition Redefined
#36 Inc. 500 - 2023
Purchased and managed over $1 Billion of digital media in the past 20 years.
Under Construction
New site launching shortly, here’s a quick list of services in the meantime
Amazon
Want to maximize sales on Amazon?
Or get your products to the top?
We’d love to do it for you - A to Z.
Our expertise lies in the full suite of services to drive sales for your products on Amazon. You make them; we’ll make ‘em soar on Amazon. Tag team.
We develop and manage everything starting with your listings’ strategy and creation, followed by a marketing blitz to achieve rank through velocity. Then ongoing media planning and optimization, and listings management, to maintain rank while continuously expanding your customer acquisition.
A key ingredient in our secret sauce is data. We are extremely data driven, and have license to the world’s most comprehensive – and unique – Amazon marketing platform, fusing AI with all marketplace variables surrounding consumer purchasing behavior. This proprietary platform uses NLP (natural language processing) to analyze customer feedback. It is able to study search and browsing habits, reviews and comments for unprecedented insight into what will make better products, and optimal Amazon performance.
Nothing is more important than understanding what your customers want. Listening is only half the battle. Our research goes deeper than what people say; it shows you what they do.
Our Amazon services include
Listings Creation and Ongoing Optimization
Copywriting
Keyword Strategy
Organic SEO Positioning
Email Sequence
Photography and Design
Content Optimization
Enhanced Brand Content
Brand and IP Protection
Inventory Management
FBA Shipment Management
Seller Central and Vendor Central
Marketing and Promotion
Launch blitz
PPC – full Pay per Click strategy ideation, implementation, and optimization
Sponsored Listings
Headlines Search Ads
AMS
Lightning Deals
Volume Discounts
Subscribe and Save
Customer Service – 24/7/365
Direct Response
Media Buying
You’ve built the vehicle - media buying is the gas. Whether it’s a Honda or Ferrari, boat, airplane, or tractor, each require an extremely data driven, channel savvy, individualized media buying strategy and tactics. Spending your precious budget in a Darwinianly competitive online universe is a big step, and one which can put you in the red very quickly if every buy isn’t hyper ROI driven and monitored throughout every day by expert ad ops with deep channel expertise and connections. We treat every campaign as its own ecosystem - learning from, and connected to the whole, but each a business in and of itself.
Display Advertising
Display is perhaps the grandfathered bedrock of online marketing. Ahhh banners. You know them. You ignore them every day. Though rarely you may click one. So what inspires you to click? (We have some ideas...)
The advancements of today’s programmatic and targeting/retargeting options are immense. We tap into vast big data and trading desk gurus - and, we can also simply run a good old fashion direct campaign on the right publisher which gets you the most volume and revenue. You tell us the goals, we’ll build and execute your custom strategy.
We are tapped into seats on every major exchange and bring you complete flexibility without volume minimums or requirements. Whether you want to A/B test small, or blow out as large and fast as possible within your parameters, we’ll make it happen.
Email Marketing
For the past 20 years email marketing has been the highest generator of ROI across all marketing channels - and it remains so today.
Email is one of the few vehicles through which a product can effectuate hundreds of sales at the push of a button (the “drop email” button.) We recommend including email marketing at the forefront of pretty much any marketing strategy.
We have over 100 Million deeply profiled and targetable US consumers in our email marketing network. Whether you want to granulary target a niche business category, or reach the broadest range of a general demographic, our lists and targeting capabilities bring you a la carte options.
Full-Service Management
Email Strategy creation
Continuous A/B testing
Email Audit & Analysis
Creative / Production Services
ESP Evaluation and Selection
SEO
We take a user focused approach to increase your organic traffic and brand visibility.
We will create short and long term customizations catered specifically to your business goals.
We live deep in Google’s best practices, consistently keeping up with everything that is known to perform.
Core SEO Services
Tech & Structure Review
How your site appears to Search Engines is perhaps as important as how it appears to your users. However your site is built, we work with the full gamut of languages and platforms to ensure your code, CMS, and entire structure is fully optimized.
Original Content Strategy
Ongoing original content creation is paramount to maintaining Search Engine favor and ranking. There’s a very broad range of ways to achieve this - including low cost and minimal resource options that are highly effective. We’ll work with you to build your content strategy, and can bring all necessary resources to the table such as exclusive content providers.
Search Visibility
There are numerous special features and third party profiles built into Google Search which can influence and increase your ranking. For example - Local Search, Instant Answers, Knowledge Graph, and Rich Snippets. We’ll capitalize on these to bring you maximum search visibility.
Full Service Reporting
We’ll give you comprehensive reporting with detailed data on keyword ranking, organic search, traffic patterns, conversions, revenue, site index, crawl stats, and more.
Inbound Link Promotion
Inbound links can be a powerful rank booster, but must be done correctly, or your risk penalties. We take a content marketing / PR approach to build out an extremely tailored, hand built, inbound link network for you.
SEM
Paid Search is perhaps the most harmonic enactment of the golden mantra The Right Offer in front of The Right Person at The Right Time. (Amazon may be tied for first place here, actually…) SEM skill comes in building scale. A highly data driven approach is fundamental. We are continuously unearthing and cultivating an ever-growing list of terms, categories, and longtail correlations for you, as we continue to process data based on response. We have unique tools and techniques to identify new customers for you. And we can reach them with search terms that none of us had thought would be applicable.
Lead Generation
Lead Gen is an entire universe, which requires more from you than perhaps most other channels. Whether you have the operational ability to process inbound leads and respond to them immediately (via email nurture path, call center, or online), or if you’d like us to bring these solutions to you, we bring you the entire lead gen spectrum. We are extremely connected to the full spectrum of lead providers - ranging from large scale, broad audience, to hyper niche. And we bring all the tools including data processing, response, CRM, and reporting.
Market and Customer Research
We have a secret weapon. A sentiment analysis platform which crawls, analyzes, and reveals the most current consumer sentiments surrounding a brand or topic. As well as these consumers’ location. So we know what they want, and how to reach them for you.
Ask us for a custom report on your product. There is no other company in the world that has this data, and which reveals such actionable media placement opportunities.
AI Social Sales Agent
Want to reach EVERYONE who’s talking about their needs for your product RIGHT NOW?
Let’s do it.
Using cutting edge AI capabilities and a Smart Marketing Platform, we help your brand reach its audiences immediately, and conversationally engage with them in a highly personalized and impactful way – in real-time.
On average brands reach under 35% of their potential customers.
Research to identify and deeply understand your broad range of prospective customers is time consuming and costly.
We bring you a powerful AI conversation agent which listens to ALL online discussions in real time. When your brand is mentioned, or the context is right, we know. And we’ll respond with a correct, ethical, contextually relevant message which intelligently advocates and promotes your brand. And includes a link to buy.
Your prospective new customers can come directly to your purchase page.
Requires zero resources from you, and simply drives you sales. Our AI learns about your product from your site and all available information online. You receive comprehensive 100% transparent weekly reporting including all conversations on your behalf.
OTT Solutions
Forest has deep relationships with a broad range of direct and agency advertisers from emerging brands to Fortune 500 clients. We offer access to top caliber Tier 1 OTT publishers including broadcast and cable networks, as well as curated streaming aggregators.
Our transparent reporting shows clients their exact delivery in detail - every day.
Client Service is our foundation and ethos. Our dedicated team brings this to every campaign - media planning suggestion, integration, white-list checking, and incorporating real-time performance feedback for ongoing optimization.
Audience Segmenting
Our audience targeting solutions offer a full breadth of demographics, day parting, and geo. Access to multiple segments.
Our 3rd party data partners include
Clients
Forest is proud of our longstanding relationships with a broad range of clients from direct response advertisers to Fortune 500 brands.
About Us
Our team has purchased and managed over $1 Billion
of digital media in the past 20 years.
We’ve ran thousands of campaigns from tiny direct response advertisers to Fortune 100 Brands.
We’ve watched digital channels be born and blossom, dwindle, and stand the test of time - Internet time.
We bring you a collective of channel experts, strategists, and media buying pros seasoned not only in today’s top performing channels, but who also have the experience and context to understand and apply fundamentals of performance and response, calls-to-action and conversion, targeting and lifetime value, and the crux of it all - human motivation and behavior.
Leadership Team
Arthur Meyerovich - Founder
David Goodrich - Head of Brand Development
Stephanie Redlener - Head of Strategy
Rasmus Foyer - Head of Technology Innovation
Patrick Riley - Head of Marketplace
Lena Knysh - Head of Client Services
Arthur Meyerovich
Arthur brings 20 years of Internet entrepreneurship to the team. He has founded / co-founded a media agency, video advertising network, DSP, discussion & deep learning platform, and one of the largest online health publisher groups, with 8 figures of revenue and consecutive years on the Inc 500 list. The most recent company Arthur co-founded, SolidOpinion, was funded by Tribune Publishing and acquired by Ideanomics (NASDAQ: IDEX.) Arthur’s Internet companies have serviced Fortune 500 clients in technology, direct response, branding, and strategy, across the myriad of both traditional and constantly evolving online marketing channels.
Arthur is a Founding Member of the IAB Publisher Alliance, Director Emeritus of PVBLIC Foundation, and serves as an industry expert for the United Nations Media & Social Impact Summit.
Speaking Russian, French, and conversational Spanish, Arthur is an avid traveler, having explored 6 continents and over 90 countries. However, no experience has been as fulfilling as the blessing of his wife and kids.
David Goodrich
David is a highly awarded Digital Marketing Pioneer. Former experiences include both big company and start-up. Head of Digital Advertising & Media for Grey Advertising, OMD, MOXIE, Universal McCann, INITIATIVE, and Ignition Creative. Most recently served as Vice President Product Marketing at CBS and Vice President and Head of Global E-commerce for 20th Century Fox.
In 1999, David defined and set a new bar in global digital marketing a few times, as the primary digital leader for Proctor and Gamble, GlaxoSmithKline and Johnson & Johnson's digital business transformation.
David was responsible for executing 275+ new product launches, for 200+ top fortune 500 brands. Within this responsibility, he executed on the first-ever rich media campaign, first-ever online co-registration campaign, and was hired as first-ever marketing executive for Bluefly.com. In 2005, Goodrich executed first-ever paid advertising campaign on Facebook with J&J, took part in the first-ever online brand effectiveness study with P&G, and oversaw the first-ever econometric model research using online media and search data for GSK.
David's unique vision for digital business transformation was developed early on in his career, translating the role of digital technology, platform architecture, advertising and storytelling for Fortune 100 businesses.
Stephanie Redlener
With a background as a coach, strategic advisor and connector, Stephanie’s areas of expertise include personal and business transformation, talent management, culture and women's leadership. For more than 15 years, she has been at the forefront of the creative industry’s changing landscape and has influenced some of the world’s most innovative companies when it comes to living purposefully, talent and organizational development, recruitment and workplace culture.
Stephanie was a consultant within IBM's Marketing Innovation Group. She was brought on to rethink the talent function and help establish the new organizational direction.
From 2007 to 2013, Stephanie led the Strategic Talent practice for The Talent Business, a global search company for creative businesses. As employee number one in the US, she helped establish the business from the ground up, both in terms of reputation and productivity, working closely with many of the industry’s top strategic minds and creative business leaders.
She spent her formative years in strategic marketing, social impact and traveling the globe, which has shaped the foundation of her work. She is a student of self-development and constantly improving her own skills, bringing mastery and meaning to her work and life so that she can do the same for others.
Rasmus Foyer
Rasmus is a visionary leader in Data Science and AI/ML with over a decade of experience at the intersection of human connection, business and advanced technology. His mission is to guide organizations in harnessing the power of data and AI for strategic decision-making and business growth.
At Forest, Rasmus provides valuable insights to clients by translating complex data-related topics and Amazon strategies. He leverages the world's most comprehensive marketing platform, fusing AI with marketplace variables surrounding consumer purchasing behavior, to generate data-driven strategies that optimize product offerings and Amazon performance.
Patrick Riley
Patrick brings 25+ years of experience in creating end-to-end marketing strategies for campaigns and events using social media, content marketing, blogging, event listings, email marketing, viral videos, collateral design, direct marketing, print material, radio promotions, newspaper ads & more. He has created and ran marketing programs for a wide breadth of clients and partners, from the Dalai Lama to Salesforce and Apple.
Patrick founded a full-service marketing, advertising, and PR agency, including event management. Delivered integrated marketing programs to build brands for B2B clients including Toyota, Whole Foods Market, Kaiser Permanente, Big Brothers Big Sisters, and AAA Insurance.
In addition to being an entrepreneur, Patrick is committed to social impact. Earlier in his career he founded and spent ten years building an educational nonprofit organization in India. Today Mother Miracle Educational Institute operates a primary school, computer institute, & vocational training facility, supporting 800 students. Patrick led all operations, including financial planning, staffing, training, facilities development, marketing and accounting. Cambridge University deployed a team to learn various methodologies which Patrick organically pioneered.
Lena Knysh
Lena is deeply seasoned in the Internet industry - skilled in digital strategy, advertising, marketing strategy, and international sales and client management. She led an international client support team, servicing a portfolio of top brand clients and campaigns from pre-launch to post campaign performance reporting, including strategic planning, execution and follow-up, simultaneously managing over 100 campaigns. In another role, Lena and her team handled all aspects of planning, forecasting, developing, managing, tracking and executing strategic sales opportunities to drive both brand direct, agency-led and programmatic revenue across 23 markets.
Lena also led an International Sales Ops division from the ground-up to ensure alignment with sales and revenue objectives, provide support for 100+ sales reps across the world generating over $20M of revenue. She worked with top brands worldwide such as Toyota, BMW, McDonald's, Coca-Cola, Pepsi, Unilever, P&G, Johnson & Johnson, 3M, Microsoft and more.
Contact us
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