Direct Response

 

Media Buying

You’ve built the vehicle - media buying is the gas. Whether it’s a Honda or Ferrari, boat, airplane, or tractor, each require an extremely data driven, channel savvy, individualized media buying strategy and tactics. Spending your precious budget in a Darwinianly competitive online universe is a big step, and one which can put you in the red very quickly if every buy isn’t hyper ROI driven and monitored throughout every day by expert ad ops with deep channel expertise and connections. We treat every campaign as its own ecosystem - learning from, and connected to the whole, but each a business in and of itself.

 

Display Advertising

Display is perhaps the grandfathered bedrock of online marketing. Ahhh banners. You know them. You ignore them every day. Though rarely you may click one. So what inspires you to click? (We have some ideas...)

The advancements of today’s programmatic and targeting/retargeting options are immense. We tap into vast big data and trading desk gurus - and, we can also simply run a good old fashion direct campaign on the right publisher which gets you the most volume and revenue. You tell us the goals, we’ll build and execute your custom strategy.

We are tapped into seats on every major exchange and bring you complete flexibility without volume minimums or requirements. Whether you want to A/B test small, or blow out as large and fast as possible within your parameters, we’ll make it happen.

 

Email Marketing

For the past 20 years email marketing has been the highest generator of ROI across all marketing channels -  and it remains so today.

Email is one of the few vehicles through which a product can effectuate hundreds of sales at the push of a button (the “drop email” button.) We recommend including email marketing at the forefront of pretty much any marketing strategy.

We have over 100 Million deeply profiled and targetable US consumers in our email marketing network. Whether you want to granulary target a niche business category, or reach the broadest range of a general demographic, our lists and targeting capabilities bring you a la carte options.

  • Full-Service Management

  • Email Strategy creation

  • Continuous A/B testing

  • Email Audit & Analysis

  • Creative / Production Services

  • ESP Evaluation and Selection

 

SEO

We take a user focused approach to increase your organic traffic and brand visibility.

We will create short and long term customizations catered specifically to your business goals.

We live deep in Google’s best practices, consistently keeping up with everything that is known to perform.

Core SEO Services

Tech & Structure Review

How your site appears to Search Engines is perhaps as important as how it appears to your users. However your site is built, we work with the full gamut of languages and platforms to ensure your code, CMS, and entire structure is fully optimized.

Original Content Strategy

Ongoing original content creation is paramount to maintaining Search Engine favor and ranking. There’s a very broad range of ways to achieve this - including low cost and minimal resource options that are highly effective. We’ll work with you to build your content strategy, and can bring all necessary resources to the table such as exclusive content providers.

Search Visibility

There are numerous special features and third party profiles built into Google Search which can influence and increase your ranking. For example - Local Search, Instant Answers, Knowledge Graph, and Rich Snippets. We’ll capitalize on these to bring you maximum search visibility.

Full Service Reporting

We’ll give you comprehensive reporting with detailed data on keyword ranking, organic search,  traffic patterns, conversions, revenue, site index, crawl stats, and more.

Inbound Link Promotion

Inbound links can be a powerful rank booster, but must be done correctly, or your risk penalties. We take a content marketing / PR approach to build out an extremely tailored, hand built, inbound link network for you.

 

SEM

Paid Search is perhaps the most harmonic enactment of the golden mantra The Right Offer in front of The Right Person at The Right Time. (Amazon may be tied for first place here, actually…) SEM skill comes in building scale. A highly data driven approach is fundamental. We are continuously unearthing and cultivating an ever-growing list of terms, categories, and longtail correlations for you, as we continue to process data based on response. We have unique tools and techniques to identify new customers for you. And we can reach them with search terms that none of us had thought would be applicable.

Lead Generation

Lead Gen is an entire universe, which requires more from you than perhaps most other channels. Whether you have the operational ability to process inbound leads and respond to them immediately (via email nurture path, call center, or online), or if you’d like us to bring these solutions to you, we bring you the entire lead gen spectrum. We are extremely connected to the full spectrum of lead providers - ranging from large scale, broad audience, to hyper niche. And we bring all the tools including data processing, response, CRM, and reporting.

 

Market and Customer Research

We have a secret weapon. A sentiment analysis platform which crawls, analyzes, and reveals the most current consumer sentiments surrounding a brand or topic. As well as these consumers’ location. So we know what they want, and how to reach them for you.

Ask us for a custom report on your product. There is no other company in the world that has this data, and which reveals such actionable media placement opportunities.

 

AI Social Sales Agent

Want to reach EVERYONE who’s talking about their needs for your product RIGHT NOW?

Let’s do it.

Using cutting edge AI capabilities and a Smart Marketing Platform, we help your brand reach its audiences immediately, and conversationally engage with them in a highly personalized and impactful way – in real-time.

On average brands reach under 35% of their potential customers.

Research to identify and deeply understand your broad range of prospective customers is time consuming and costly.

We bring you a powerful AI conversation agent which listens to ALL online discussions in real time. When your brand is mentioned, or the context is right, we know. And we’ll respond with a correct, ethical, contextually relevant message which intelligently advocates and promotes your brand. And includes a link to buy.

Your prospective new customers can come directly to your purchase page.

Requires zero resources from you, and simply drives you sales. Our AI learns about your product from your site and all available information online. You receive comprehensive 100% transparent weekly reporting including all conversations on your behalf.