About Us

Our team has purchased and managed over $1 Billion
of digital media in the past 20 years.

We’ve ran thousands of campaigns from tiny direct response advertisers to Fortune 100 Brands.

We’ve watched digital channels be born and blossom, dwindle, and stand the test of time - Internet time.

We bring you a collective of channel experts, strategists, and media buying pros seasoned not only in today’s top performing channels, but who also have the experience and context to understand and apply fundamentals of performance and response, calls-to-action and conversion, targeting and lifetime value, and the crux of it all - human motivation and behavior.


Leadership Team

  • Arthur Meyerovich - Founder

  • David Goodrich - Head of Brand Development

  • Stephanie Redlener - Head of Strategy

  • Rasmus Foyer - Head of Technology Innovation

  • Patrick Riley - Head of Marketplace

  • Lena Knysh - Head of Client Services

Arthur Meyerovich

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Arthur brings 20 years of Internet entrepreneurship to the team. He has founded / co-founded a media agency, video advertising network, DSP, discussion & deep learning platform, and one of the largest online health publisher groups, with 8 figures of revenue and consecutive years on the Inc 500 list. The most recent company Arthur co-founded, SolidOpinion, was funded by Tribune Publishing and acquired by Ideanomics (NASDAQ: IDEX.) Arthur’s Internet companies have serviced Fortune 500 clients in technology, direct response, branding, and strategy, across the myriad of both traditional and constantly evolving online marketing channels.

Arthur is a Founding Member of the IAB Publisher Alliance, Director Emeritus of PVBLIC Foundation, and serves as an industry expert for the United Nations Media & Social Impact Summit.

Speaking Russian, French, and conversational Spanish, Arthur is an avid traveler, having explored 6 continents and over 90 countries. However, no experience has been as fulfilling as the blessing of his wife and kids.

 

David Goodrich

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David is a highly awarded Digital Marketing Pioneer. Former experiences include both big company and start-up. Head of Digital Advertising & Media for Grey Advertising, OMD, MOXIE, Universal McCann, INITIATIVE, and Ignition Creative. Most recently served as Vice President Product Marketing at CBS and Vice President and Head of Global E-commerce for 20th Century Fox.

In 1999, David defined and set a new bar in global digital marketing a few times, as the primary digital leader for Proctor and Gamble, GlaxoSmithKline and Johnson & Johnson's digital business transformation.

David was responsible for executing 275+ new product launches, for 200+ top fortune 500 brands. Within this responsibility, he executed on the first-ever rich media campaign, first-ever online co-registration campaign, and was hired as first-ever marketing executive for Bluefly.com. In 2005, Goodrich executed first-ever paid advertising campaign on Facebook with J&J, took part in the first-ever online brand effectiveness study with P&G, and oversaw the first-ever econometric model research using online media and search data for GSK.

David's unique vision for digital business transformation was developed early on in his career, translating the role of digital technology, platform architecture, advertising and storytelling for Fortune 100 businesses.

 

Stephanie Redlener

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With a background as a coach, strategic advisor and connector, Stephanie’s areas of expertise include personal and business transformation, talent management, culture and women's leadership. For more than 15 years, she has been at the forefront of the creative industry’s changing landscape and has influenced some of the world’s most innovative companies when it comes to living purposefully, talent and organizational development, recruitment and workplace culture.

Stephanie was a consultant within IBM's Marketing Innovation Group. She was brought on to rethink the talent function and help establish the new organizational direction.

From 2007 to 2013, Stephanie led the Strategic Talent practice for The Talent Business, a global search company for creative businesses. As employee number one in the US, she helped establish the business from the ground up, both in terms of reputation and productivity, working closely with many of the industry’s top strategic minds and creative business leaders.

She spent her formative years in strategic marketing, social impact and traveling the globe, which has shaped the foundation of her work. She is a student of self-development and constantly improving her own skills, bringing mastery and meaning to her work and life so that she can do the same for others.

 

Rasmus Foyer

Rasmus is a visionary leader in Data Science and AI/ML with over a decade of experience at the intersection of human connection, business and advanced technology. His mission is to guide organizations in harnessing the power of data and AI for strategic decision-making and business growth.

At Forest, Rasmus provides valuable insights to clients by translating complex data-related topics and Amazon strategies. He leverages the world's most comprehensive marketing platform, fusing AI with marketplace variables surrounding consumer purchasing behavior, to generate data-driven strategies that optimize product offerings and Amazon performance.

 

Patrick Riley

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Patrick brings 25+ years of experience in creating end-to-end marketing strategies for campaigns and events using social media, content marketing, blogging, event listings, email marketing, viral videos, collateral design, direct marketing, print material, radio promotions, newspaper ads & more. He has created and ran marketing programs for a wide breadth of clients and partners, from the Dalai Lama to Salesforce and Apple.

Patrick founded a full-service marketing, advertising, and PR agency, including event management. Delivered integrated marketing programs to build brands for B2B clients including Toyota, Whole Foods Market, Kaiser Permanente, Big Brothers Big Sisters, and AAA Insurance.

In addition to being an entrepreneur, Patrick is committed to social impact. Earlier in his career he founded and spent ten years building an educational nonprofit organization in India. Today Mother Miracle Educational Institute operates a primary school, computer institute, & vocational training facility, supporting 800 students. Patrick led all operations, including financial planning, staffing, training, facilities development, marketing and accounting. Cambridge University deployed a team to learn various methodologies which Patrick organically pioneered.

 

Lena Knysh

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Lena is deeply seasoned in the Internet industry - skilled in digital strategy, advertising, marketing strategy, and international sales and client management. She led an international client support team, servicing a portfolio of top brand clients and campaigns from pre-launch to post campaign performance reporting, including strategic planning, execution and follow-up, simultaneously managing over 100 campaigns. In another role, Lena and her team handled all aspects of planning, forecasting, developing, managing, tracking and executing strategic sales opportunities to drive both brand direct, agency-led and programmatic revenue across 23 markets.

Lena also led an International Sales Ops division from the ground-up to ensure alignment with sales and revenue objectives, provide support for 100+ sales reps across the world generating over $20M of revenue. She worked with top brands worldwide such as Toyota, BMW, McDonald's, Coca-Cola, Pepsi, Unilever, P&G, Johnson & Johnson, 3M, Microsoft and more.